...@gmail.com © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Netflix OTT Price Subscribers Pricing strategy Skimming pricing Market share Entertainment This case discusses the hurdles faced by Netflix in India. Netflix experienced rapid...

...Elliott N. Weiss; Gerry Yemen The airline passenger industry in India was a mess in 2013, but the low-cost carrier IndiGo was making money. This relatively new company had managed to work against the odds and grab market share from longer-established flyers. Still, the weak rupee, depreciated by 15...

... and consulting. The protagonist thinks through current forces in the PC industry, including market share trends, mobile computing, ultrabooks, and cloud computing services—as well as the position of the Mac in Apple's product portfolio—and is faced with making a decision about the future of the Mac...

.... Market Share Innovation Competition Retaliation Patent Whitening Health and Beauty Large 02 10 2019 © 2013 by the Indian Institute of Management, Ahmedabad 2013 Indian Institute of Management, Ahmedabad Licensed re-use rights only. The cases of Indian Institute...

... in the Indian car market with a market share of 18.10 percent as of 2010-2011. By 2009-2010, most of the major international car makers were setting up production facilities in India. The market was set to become highly competitive and it became imperative for manufacturers like Maruti Suzuki India Ltd (MSIL...

... Publishing Limited 2011 Emerald Group Publishing Limited Licensed re-use rights only Brand management Marketing environment Market share Market segmentation To increase the analytical and problem solving ability of the students. To acquaint them with management principles...