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1-2 of 2
Keywords: Marketing Channels
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–32.
Published: 20 January 2017
... of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of the Kellogg School of Management. Innovation Marketing Channels Distribution...
Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–15.
Published: 20 January 2017
... to think along with the Colfax global management team in deciding, “How much can we afford to risk our current income model in order to build new capacity in a new region in a new way?” Understanding issues related to global B2B marketing channel strategy development, as well as complexities of entering...
