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Keywords: Marketing conventions and strategy
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Teaching Notes
Applying marketing conventions on pharmaceutical generics: an analysis of Starpram brand from Maple Pharmaceuticals
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–22.
Published: 13 December 2019
... Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Pharmaceutical marketing Marketing conventions and strategy Brand-building Strategic restructuring Marketing Strategy Brand management/equity This case explores the strategy of launching and establishing...
