... Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Coffee shops Ecuador Innovative products Logistics Sustainable market development Marketing mix International market entry Service quality Market segmentation Marketing strategy Sustainable...

... re-use rights only Distribution channels Marketing strategy Marketing mix Consumer behaviour Mariam Atinga, the founder and owner of Mariam Special, was a native of Garu in the Upper East region. Mariam Special had specialized in the processing of freshly grown sorghum...

... in the biscuit market; analyse the basis of consumer segmentation in the biscuit market; analyse the marketing mix strategy of a firm; and highlight the importance of positioning. Case overview/synopsis Rao, the Director (Marketing) of Mayora India Private Limited, was in dilemma as to how to position Coffee...

... the marketing mix, segmentation and targeting, as well as competitive analysis. Supplementary materials Teaching notes are available for educators only. Subject code CSS 8: Marketing. Ridhima Bhanot Sharma can be contacted at: ridhima1511@gmail.com © Emerald Publishing Limited 2024 Emerald...

...Jeynakshi Ladsawut; Tasneem Mustun Learning outcomes Through analysis and discussion of the case study, students should be able to understand the marketing mix concept in the context of the retail industry, analyse how the adoption of new media such as social media transforms the elements...

...Seema Laddha; Vatsala Bose Learning outcomes After completion of the case study, students will be able to understand organic farming challenges in India, analyze Two Brothers Organic Farms’ (TBOF) value chain for creating shared values, evaluate marketing mix and product development strategies...

...: Entrepreneurship. Hemverna Dwivedi can be contacted at: hemverna.dwivedi@s.amity.edu © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Sustainability Green marketing Environmental management strategy Brand management Strategic management Marketing mix...

... level This case was written for undergraduate-level Marketing Principles or Sport Marketing courses. Elizabeth OHara can be contacted at: em.ohara@assumption.edu © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Marketing strategy Marketing mix...

...Deepak Singh; Abdul Qadir Learning outcomes Upon completion of this case study, students will be able to identify the key changes in the marketing environment affecting the industry, demonstrate the elements of the marketing mix in the fast-food industry, illustrate the crucial elements...

... Marketing mix Brand management Narendra Modi popularly called as NaMo is the current Prime Minister of India. He belonged to Bhartiya Janata Party (BJP) which won India’s general elections in two consecutive terms 2014 and 2019. NaMo was recognised worldwide for his prudence in leading...

... of marketing will take centre stage. The case highlights the management’s dilemma of using green marketing as the pivot for increasing its market share in the emerging economies and boosting revenue. The underscored opportunities and challenges have to be addressed so as to formulate a green marketing mix...

... Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Marketing mix Digital marketing Competitive advantage STP Competition Electronics The case presents boAt’s growth in the Indian market because of India’s exponentially growing customer base...

... New retail Small businesses Digital media Covid-19 Retailing Marketing mix Customer relationship management This case describes difficult situations facing Leo Shoudong Pan, the founder and CEO of Yun Dong Jia Technologies Co Ltd (YDJ), in marketing communications. With a motto...

... Communication. Senthilvelkumar K.R. can be contacted at: krsenthilvelkumar@gmail.com © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Marketing mix Market segmentation Brand management Vegan products New product launch Market segmentation...

... Start-ups Marketing mix Business Model Canvas Marketing 4.0 Crowdfunding Quest games Porter’s five forces Russia Entertainment Alla Dementieva, Olga Kandinskaia and Olga Khotyasheva Paranoiabox.ru case presents an entrepreneurial and strategic marketing decision situation...

...Sheela Bhargava; Parul Gupta Learning outcomes The case will help learners to analyse how effective handling of an extended marketing mix of 7Ps (product, price, place, promotion, physical evidence, participants and processes) makes a startup profitable in its initial years of inception...

... marketing Social media strategy Marketing strategy Social marketing Marketing mix Sales promotions Navneet Senecha and Ritu Srivastava Mentorrd EduTech is a start-up in India providing career development and enhancement services. The firm uses artificial intelligence (AI) tools...

... Licensed re-use rights only Promotion Pricing Niche marketing Market research/consumer behavior Marketing mix Product positioning In mid-2017, Vasudev Kamalaiah, the Registrar and person accountable at the People Institute of Management Studies (PiMS), a Tier-IV MBA college based out...

... be contacted at: sghalwash@aucegypt.edu © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Environment and society International business Marketing mix Social enterprise Small businesses Sustainability Rania and Yara were inspired by Germany’s...

... – it would be hard to grow or evolve with; annoying – it is annoying; tame – it is lame or uninspired; curse of knowledge – only insiders or some people will understand it; and hard-to-pronounce – it is hard to say (Neck et al., 2018; Watkins, 2014). The marketing mix or 4P’s of marketing – product...