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Keywords: Marketing mix (four Ps)
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Teaching Notes
Amazon Go convenience stores: skip the lines
Available to Purchase
Journal:
Teaching Notes
Teaching Notes (2021) 17 (3): 320–332.
Published: 24 August 2021
... Licensed re-use rights only Marketing mix (four Ps) Segmentation and targeting Customer loyalty Competition Market forces E-commerce In 2018, Amazon opened high tech convenience stores across a number of metropolitan cities in the USA offering a checkout-free experience...
