...@gmail.com © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Marketing Pricing Pricing policy Regulatory policy Marketing policy Consumer behavior Amazon Prime Video OTT Content Price Subscription Streaming Entertainment This case...

... author and can be contacted at: debajani@ibsindia.org © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Marketing strategy Marketing policy Customization Diversification The case study discusses how Byju’s, an Indian multinational...

... Marketing policy Manj Gaon was a small village in the Tehri Garhwal district of Uttarakhand. This village serves as the Uttarakhand Organic Commodity Board’s training facility. Organic farming was the primary source of income for farmers in the late 1970s, but the Green Revolution in India had...

.../business law. Supplementary materials Teaching notes are available for educators only. Subject code CSS 8: Marketing. Advertising Marketing policy Business law Corporate communications A recent advertisement by international conglomerate HUL was severely criticized for insulting...

... Marketing policy Ramendra Singh, Pratik Modi, Vaibhav Gupta and Arindam Sur This case deals with the dilemma faced by the DEF about exiting its project at Chanderi that involves the development and advancement of the Chanderi handloom industry using ICT support, along with promoting vital...

... teaching notes. Subject code CSS 11: Strategy Business development Entrepreneurial skills Entrepreneurship Strategic management Marketing policy Vasilika Kume, Ana Tomovska Misoska and Predrag Djordjevic This case illustrates the path followed by Gerond Cela during the growth...