..., positioning (STP) or marketing strategy model during the course, he or she may use this example. Case overview/synopsis This instructor’s manual accompanies the case entitled “Krishivan Agri Tourism: Challenges for Sustainability.” This case study highlights the entrepreneur’s struggles with his resort’s...

...Thierry Delecolle; Ronald G. Kamin; Beatrice Parguel; Gerry Yemen As marketers love to teach students, differentiation must be the focal point of marketing strategy. But what happens when a firm's competitive set is shared by similar customers, perceived differentiation is weak among rivals...

... Research (ASMMR) as part of the 2014 ASMMR-Emerald EEMCS Teaching Case Competition. Marketing strategies Group buying Daily deal site Collective buying A PDF version of these teaching notes is available: Download teaching note as PDF Figure 1 Only 66 per cent of deals...

...Hala Khayr Yaacoub; Jessica El Kfoury; Elias Ayoub; Lea Rihana Subject area Fundraising, Marketing Strategy. Study level/applicability Undergraduate and Postgraduate. Case overview Professional fundraising plays a key role in the operation and sustainability of various forms...

...Edward Mabaya; Morgann Ross; Raj Shrestha; Amity Weiss Subject area The main topics covered by this case are marketing strategies in a saturated market, human resource management, small enterprise challenges and constraints and corporate strategy. Study level/applicability The intended...