... that this innovation might dilute the brand’s identity as a premium lemonade provider. Complexity academic level This case is suitable for advanced undergraduate and graduate courses, including Marketing Strategy, Market Research, Consumer Behavior and Entrepreneurial Marketing. It offers a platform to analyze...

... Limited 2025 Emerald Publishing Limited Licensed re-use rights only Consumer behavior Continuous improvement Creativity Event strategy Marketing strategy Service quality Ram Gopal Varma, a renowned Indian filmmaker known for cult classics like Satya, had built a career...

... Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Customer engagement Marketing strategy Innovation Storytelling Sales campaigns E-Commerce Shailesh Pandey can be contacted at: research.shail084@gmail.com Amazon India’s innovative Storyboxes...

...). Principles of marketing: A South Asian perspective, 13/E. Pearson Education India. (Refer Chapter 7 - Customer-Driven Marketing Strategy: Creating vale for Target Customers) Armstrong, G. (2009). Marketing: An introduction. Pearson education. (Refer Chapter 6 Targeting and Positioning...

... management Corporate social responsibility Marketing strategy As Nisheeth Mehta read more about purpose-driven branding, he realized that the professor’s advice was based on the very sound and credible work of brand guru David Aaker. The professor suggested him to make active efforts to align...

... industry Fashion retailing Strategy Customer preferences Buying behaviour Visual merchandising Buying patterns Competitive strategy Marketing strategy Differentiation Product differentiation This case allows learners to engage with competitive advantage and decision-making within...

... that omni 2.0 would future-proof and boost CL’s success. Complexity academic level This case can be taught to Business Management students of Marketing Strategy, Customer Experience management and Retail and Distribution management at the undergraduate and postgraduate levels. Supplementary material...

... of the family business entrepreneurs in nexus with applications of causation and effectuation theories and models of entrepreneurship. Analyze the marketing strategy of the company to evaluate how it affected the employer branding strategy. Design strategic solutions by revisiting employer branding...

... management Marketing strategy Small businesses Transportation Get Simple Box, led by Ross Black, specializes in versatile portable storage solutions, offering container rentals, sales, modifications and delivery services across seven locations. With a focus on simplicity and essential...

... to maintain a strong online presence to establish itself as a household name for nutritious snacks. To better position her brand in the marketplace, she felt an urgent need to reassess her digital marketing strategies. Complexity academic level The case is intended mainly for undergraduate-level...

... on food waste, e-commerce trends and the use of AI in marketing were likely also consulted to triangulate data and ensure a well-rounded perspective. © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Marketing strategy Digital marketing Sustainability...

... the role of design thinking Discussion point: How do Popy’s and John’s exemplify design thinking in their product strategies? Key insights: Regional brands Marketing strategy Competitive strategy Innovation Umbrella, Small and medium enterprise Marketing...

..., marketing and supply chain management. Quick commerce q-commerce Rapid delivery E-commerce Consumer behavior Operational strategies Retailing Marketing strategy Innovation Customer service One of the main features of rapid commerce is that goods and services are delivered quickly...

... propensity of passengers at the airport to make purchases (The Hindu, 2023). Revenue impact assessment due to challenges faced by BIAL and ways to enhance non-aero revenues. The case study can be taught in blended mode. Sustainability Environmental management IT strategy Marketing...

... challenges for an enterprise, particularly for a café business operating in Ecuador. ▪ Explain the marketing strategy for a café company to attract a variety of new consumer segments domestically and abroad. ▪ Discuss relevant international market entry strategies given the specificities of the environment...

... in making a data-driven strategic decision by using Menu Engineering and exploratory data analysis techniques. Complexity academic level This case study is designed for master’s level students in business management, with specializations in marketing, strategy or business analytics, as well...

..., international marketing, marketing strategy and finance in a holistic, multidisciplinary approach to make a strategic business decision within the context of women’s entrepreneurship in developing economies. Dina H. Bassiouni can be contacted at: dbassiouni@aucegypt.edu © Emerald Publishing Limited...

... . Nicolas Kervyn can be contacted at: nicolas.o.kervyn@uclouvain.be © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Marketing Brand management International branding Marketing strategy Corporate communications Public relations Fashion...

... Limited 2024 Emerald Publishing Limited Licensed re-use rights only Marketing strategy Strategic management Competitive strategy Brand management Fashion Victoria’s Secret, a lingerie retailer founded by Roy Raymond in 1977, is the largest retailer in women’s intimate apparel...

... of findings. Q1. Based on the case facts and other imaginaries, what other characteristics can you mention about the target audience in the case? Q2. What are the implications of the socio-economic conditions in rural Garu generally on marketing strategy? Q3. Mention...