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Keywords: Medical devices
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Teaching Notes
NewGen Surgical: reimagining health for people and planet
Available to Purchase
Journal:
Teaching Notes
Teaching Notes (2024) 20 (6): 1520–1530.
Published: 08 November 2024
... chain management Outsourcing Globalization Environmental issues Supply chain Sourcing Medical devices Global trade Manufacturing This case study examines how NewGen Surgical, a small to medium-sized medical equipment manufacturer based in the USA, navigates a supply chain crisis...
Teaching Notes
CTIP: diversity in medtech
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–15.
Published: 15 June 2021
...Pai-Ling Yin; Benjamin Rostoker Study level/applicability MBA, advanced undergrad, entrepreneurship and technology commercialization classes. Subject area Entrepreneurial diversity, equity and inclusion, medical device innovation, and models of business accelerators. Case overview...
Teaching Notes
MDCM, Inc. (A): IT Strategy Synchronization
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–9.
Published: 20 January 2017
... to specific IT objectives. The case centers on a fictitious company, MDCM, Inc. The U.S.-based company specializes in medical device contract manufacturing and assembly. For the past five years, MDCM grew by making more than twenty acquisitions of companies based outside the United States. This growth...
Teaching Notes
MDCM, Inc. (B): Strategic IT Portfolio Management
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–8.
Published: 20 January 2017
... strategy but has yet to develop a complementary IT strategy. Students must select the optimal portfolio of projects aligned with the strategic objectives and define the global project execution strategy. The projects have both risks and dependencies. U.S.-based MDCM, Inc. specializes in medical device...
Teaching Notes
Genzyme: The Synvisc-One Investment Decision
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–15.
Published: 20 January 2017
...Tim Calkins; Ann Deming Executives at biotechnology firm Genzyme are debating funding a clinical trial for a new version of a medical device called Synvisc. The trial is expensive and the odds of success are not high, but the upside is substantial. The case presents a common business question...
