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Keywords: Mega-events
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes (2016) 12 (1): 88–103.
Published: 04 January 2016
...Simon Medcalfe; Caroliegh Frentzel Synopsis This case requires students to analyze the economic impact of a sporting mega-event. Mega-events are defined as infrequent events (maybe spread over several days) that attract a large crowd of visitors. Economic impact studies are becoming ubiquitous...
