...Rebecca Goldberg; Tim Kraft; Elliott Weiss; Oliver Wight Joe Smith, senior director of merchandise management at Beautiful Bags (BB), was about to place a large order for the upcoming winter season. He had to decide how many pieces he should order of each product. But another big question whether...

... and dedicate all efforts to bring the firm to the next level of growth. The strategy has to be robust in any case. Expected learning outcomes The case will help students to: appreciate Indian macro retail variables; analyse business decisions of a retailer based on location, merchandise, and profitability...