... industry, both within the Middle East and beyond. Since its establishment in 2008, Multimedia Ventures has embarked on a path of continuous growth with the ambition of globalizing activities to offer various media solutions to customers worldwide. To achieve this objective, the company engaged...

... in their home regions and core-customer industrial markets. This case describes a singular new-growth opportunity: selling Colfax solutions into state-owned petroleum enterprises in the Middle East at a time when these producers were straining to add capacity. Designing the optimal marketing system required...

... on corporate and functional levels. Case overview A group of five senior executive teams of different Swiss luxury and lifestyle companies wanted to enter the Middle East market. To figure out the optimal market entry and operating strategies, the senior executive team approached the Head of the Swiss...

... 2013 Emerald Group Publishing Limited Licensed re-use rights only Middle East Marketing Entrepreneurship Family business International Business Lebanon TARA Trade, a Lebanese souvenir-item manufacturer and distributor owned by two brothers, was facing hostile competition...

... rights only Middle East Human resource management Recruitment United Arab Emirates Companies exist in an external environment that impacts on their internal policies. Quality assurance (QR) is important to the HR function in an organization. The HR department works closely...

...Janat Shah; Thomas Joseph Subject area Strategy, competitive analysis, remittance industry. Study level/applicability Undergraduate and postgraduate business and management. Case overview This case study examines the money transfer and foreign exchange industry in the Middle East context...

... for Hay Group, a global management consulting firm. The process and factors involved in making decisions on new office openings in the Middle East region are highlighted. Particular attention is paid to location factors such as legislation, taxes, political risk and market attractiveness. Expected...

...Rupert A. Brandmeier; Sebastian Hain; Florian Rupp Subject area Entry of a service sector company based in Europe into the Middle East market with focus on Saudi Arabia. Study level/applicability The students should have some familiarity with case studies and should be able to successfully...