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Keywords: Milk cooperatives
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Teaching Notes
Won't Cry Over Spoilt Milk: Amul's Response to Customer's Complaint on Social Media
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–11.
Published: 11 March 2015
... Milk cooperatives Food Large This case traces the turn of events when Neha Tomar, a resident of Gurgaon, posted a complaint about Amul milk on Facebook. She claimed that the milk turned into awful looking stretchy mess when it was boiled. In the post, Neha requested everyone...
