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Keywords: Minimum Advertised Pricing
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–14.
Published: 17 November 2016
... prices, which violated the Sondologics MAP (minimum advertised pricing) policy. Sondologics was considering numerous initiatives to address the MAP and gray-market problems, including retaining a third-party service to monitor pricing and distribution in the channel. Students are asked to develop...
