...Rekha Attri; Rahul Bairagi Purpose The purpose of this study is to discuss the complexities and challenges involved in retailing luxury motorcycle brands in India. Research methodology This study has been developed by carrying out in-depth interviews of company officials of Triumph Motorcycles...

...Neal J. Roese; Alexander Chernev Harley-Davidson's first-ever chief marketing officer has his work cut out for him as the classic American motorcycle manufacturer seeks to curb slowing sales from aging customers. The dilemma: what to do with its less known and unprofitable Buell brand, which has...