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Keywords: Motorcycles
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes (2020) 16 (3): 307–326.
Published: 21 July 2020
...Rekha Attri; Rahul Bairagi Purpose The purpose of this study is to discuss the complexities and challenges involved in retailing luxury motorcycle brands in India. Research methodology This study has been developed by carrying out in-depth interviews of company officials of Triumph Motorcycles...
