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Keywords: Musical instrument company
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Teaching Notes
RETRACTED: From award shows to average Joes: Sadowsky Guitars Ltd. evolves and expands to meet worldwide demand
Available to Purchase
Journal:
Teaching Notes
Teaching Notes (2024) 20 (3): 767–785.
Published: 01 April 2024
... marketing Product differentiation Export marketing Joint ventures Musical instrument company This case traces the international expansion of Sadowsky Guitars’ bass guitar product line. Roger Sadowsky is one of the most respected instrument makers in the world and gained early acclaim...
