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Keywords: Nascent industry
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes (2022) 18 (3): 390–428.
Published: 04 May 2022
...Majid Eghbali-Zarch; Jennifer Marlowe; Sandy Brennan Theoretical basis The case builds upon the theoretical literature in strategy and decision-making under uncertain, complex and ambiguous situations inherent in nascent industries (Eggers and Moeen, 2019). It also bases its analysis...
