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Keywords: Netflix
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Teaching Notes
Netflix’s growth in India on a slippery turf
Available to Purchase
Journal:
Teaching Notes
Teaching Notes (2024) 20 (1): 81–92.
Published: 02 January 2024
... This case discusses the hurdles faced by Netflix in India. Netflix experienced rapid growth ever since its entry into the Indian over-the-top (OTT) sector. The aggressive pricing strategies by OTT competitors put Netflix in a defensive position in India. Netflix introduced the low-priced mobile-only plan...
Teaching Notes
Pricing and content – Netflix’s dilemma in India
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–14.
Published: 21 November 2022
...Avil Saldanha; Rekha Aranha Learning outcomes The learning outcomes of this study are as follows:1. Analyze the pricing strategy followed by Netflix in India;2. Examine the challenges faced by media companies, including over-the-top (OTT) service providers, in developing content for target...
