... and Healthcare Case Competition, can be used to teach growth strategy and new product strategy. It also provides an introduction to the pharmaceutical industry. Students will be given the opportunity to think critically about the role of innovation, risk, and ethics in healthcare-related firms. This case...

... of the disappointing FDA decision. This case is designed to help students think about new product strategy, especially for emerging categories. The case highlights the opportunities and challenges presented by emerging categories. It can also be used to discuss positioning, benefits, and pricing. The case also...

... the importance of positioning, especially for a new product. The case discussion reveals that FluMist has a fundamental positioning problem. New Product Strategies. The FluMist introduction is a classic new product launch into an established category. The case allows for a discussion...

... of the disappointing FDA decision. This case is designed to help students think about new product strategy, especially for emerging categories. The case highlights the opportunities and challenges presented by emerging categories. It can also be used to discuss positioning, benefits, and pricing. The case also...

... algorithms. Which algorithm do you recommend? Why? Expected learning outcomes Learners gain skills, insights, and experience in alternative decision tools for evaluating and selecting choices among emerging markets to enter with new products for low-income (bottom of the pyramid) products ands services...

...Farah Naz Baig Subject area Marketing, retail management and new product launch. Study level/applicability BBA final year students, MBA first year students. Case overview The case is about the decision that needs to be taken for breakfast launch by McDonald's Pakistan. It was mid July 2011...