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Keywords: New product
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–34.
Published: 20 September 2024
... environment for condiments in Thailand and identify specific opportunities that Preedha Vinchit and her team should consider for the successful launch of the PFIV; interpret both qualitative and quantitative data gathered by the new product development (NPD) team and discuss its implications for the product’s...
Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–7.
Published: 01 October 2011
...Virginia Cha Subject area Entrepreneurship, Technology management and new product development. Study level/applicability This class is useable for an EMBA or MBA audience, especially for modules relating to entrepreneurship, technology management and new product development. Case overview...
