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Keywords: New ventures
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–10.
Published: 19 April 2013
... applications area. The structure was well defined. The main focus of the New Venture was tactical planning to make the product flow smooth in the market. However, the challenge had been on branding their products. Vinay intended to spearhead his company as a future Fortune company as he depicted a higher...
