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Keywords: Nostalgia
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Teaching Notes
Nestle and Maggi in India: Recovering from a Brand Disaster
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–25.
Published: 01 November 2023
... for class discussion. Cases are not designed to present illustrations of either correct or incorrect handling of administrative problems. Brand Disaster Campaigns Ban Nostalgia Crisis Convenience Food Food Large In 2015, NESTLÉ India underwent a major crisis as the product...
