...). Strategic Management and Competitive Advantage: Concepts, Global Edition. Pearson UK. Chaffey, D., & Ellis-Chadwick, F. (2022). Digital Marketing. Pearson Higher Ed. Cocco, H., & Demoulin, N. T. (2022). Designing a seamless shopping journey through omnichannel retailer...

... 14.68 2015 13.12 4.98 12.31 2020 12.01 5.44 11.51 2021 (LY) 12.06 6.24 10.90 Note: AUR = Average unit retail Buying Assortment planning Merchandising Multi-channel Omnichannel Ecommerce Strategic management Regional strategies Retail Planning The case...

... illustrate how small Indian businesses in various small towns and cities are adapting to the disruptions in their businesses. In addition, insight regarding omnichannel operations and their implementation and decision-making at the level of such small businesses is also provided. Learning outcomes...

...-followers globally. Entrepreneurship Strategy Marketing SME (small and medium enterprises) e-commerce Omnichannel Emerging market consider the strategic growth opportunities for SME ventures within the South African meal kit sector; appreciate the entrepreneurial challenges...