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Keywords: Online shopping
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Teaching Notes
Would the Country Delight brand promise strike the right consumer chords?
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–26.
Published: 28 June 2024
...-to-consumer Emerging markets Brand strategy Brand management Marketing Market segmentation Online shopping Consumer food purchasing Country Delight, co-founded by Nitin Kaushal and Chakradhar Gade, tackled dairy industry challenges by embracing a direct-to-home (D2H) consumer model, emphasizing...
Teaching Notes
Tata International Limited: expanding leather footwear in India
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–31.
Published: 06 December 2023
.... Subject code CSS 8: Marketing. Mokhalles Mohammad Mehdi can be contacted at: mokhalles83@gmail.com © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Marketing strategy Strategy Distribution channels Retailing Online shopping Footwear...
Teaching Notes
Wakefit Innovations: overcoming challenges of online sales of furniture & furnishings
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–27.
Published: 22 August 2023
...: Marketing. Rekha Attri can be contacted at: rekha.attri@jaipuria.ac.in © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Online shopping Marketing strategy E-commerce Although furniture has traditionally been an unorganized category...
Teaching Notes
Nykaa: retailing decisions in an emerging market
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–39.
Published: 24 July 2023
.... Subject code CSS 8: Marketing. Neena Sondhi can be contacted at: neenasondhi@imi.edu © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Retailing Omnichannel retailing Emerging markets Innovative Tech-Start-Up Online shopping Marketing...
Teaching Notes
Critical design characteristics for online retail stores in India
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–8.
Published: 17 November 2015
... and can be contacted at: sahney@vgsom.iitkgp.ernet.in © Emerald Group Publishing Limited 2015 Emerald Group Publishing Limited Licensed re-use rights only QFD E-commerce Online buying behavior Online retail stores Online shopping The case deals with critical design...
