...-to-consumer Emerging markets Brand strategy Brand management Marketing Market segmentation Online shopping Consumer food purchasing Country Delight, co-founded by Nitin Kaushal and Chakradhar Gade, tackled dairy industry challenges by embracing a direct-to-home (D2H) consumer model, emphasizing...

.... Subject code CSS 8: Marketing. Mokhalles Mohammad Mehdi can be contacted at: mokhalles83@gmail.com © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Marketing strategy Strategy Distribution channels Retailing Online shopping Footwear...

...: Marketing. Rekha Attri can be contacted at: rekha.attri@jaipuria.ac.in © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Online shopping Marketing strategy E-commerce Although furniture has traditionally been an unorganized category...

.... Subject code CSS 8: Marketing. Neena Sondhi can be contacted at: neenasondhi@imi.edu © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Retailing Omnichannel retailing Emerging markets Innovative Tech-Start-Up Online shopping Marketing...

... and can be contacted at: sahney@vgsom.iitkgp.ernet.in © Emerald Group Publishing Limited 2015 Emerald Group Publishing Limited Licensed re-use rights only QFD E-commerce Online buying behavior Online retail stores Online shopping The case deals with critical design...