Keywords: Online start-ups
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Teaching Notes
Teaching Notes (2015) 11 (3): 262–275.
Published: 10 September 2015
... reasons why the original business model did not work, as well as a few options for relaunching the project with a different business model. Business models Online start-ups (A) case 1. What is the new value proposition of AWM? Class vote: (1) As an advertising customer, would...

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