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Keywords: Opportunity assessment
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes (2019) 15 (5): 378–396.
Published: 11 November 2019
.... Complexity academic level This case is primarily for upper division undergraduates. It is suitable for courses in entrepreneurial strategy, entrepreneurial marketing, general entrepreneurship emphasizing opportunity identification, opportunity assessment and/or effectuation. Caroline E. Glackin can...
