... data from the company. Primary sources use the semistructured in-depth interview technique to explore opportunity identification, motivators for action and the connection with resources and capabilities. The study delves into functional and emotional elements motivating entrepreneurship, as well...

...Caroline E. Glackin Theoretical basis The central issue in the case is opportunity identification and decision making. While the literature on direct selling is limited, much has been written about ideation, effectuation, causality and opportunity identification and assessment. Scholars...