.... Subject code CSS8: Marketing. Avil Saldanha is the corresponding author and can be contacted at: avilsaldanha@gmail.com © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Entrepreneurship Sustainability Pricing Business model Packaging Organic...

... of organic edible oils. The company catered to end consumers with its indigenous technology and processes. The innovative and healthy products were appreciated by the consumers, as was reflected in the surging demand figures. With the increasing popularity of organic products, the orders were surging...

...Rekha Attri; Rahul Bairagi Learning outcomes After reading and discussing the case, the participants would be able to:▪ articulate the challenges associated with retailing of organic products.▪ suggest paid, owned and earned digital marketing tools to Manav Chetna Vikas Kendra (MCVK);▪ suggest...