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Keywords: Outdoor product
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–11.
Published: 17 October 2012
... and selling tents. To meet market demand, TOREAD expanded its product line which ranges from outdoor durable tent products to “pan-outdoor” products including footwear and clothing. During the critical expansion phase, TOREAD was challenged by a quality problem in a batch of outsourced sandals that had been...
