... Five Forces, PESTEL analysis, strategic groups (optional) and industry life cycle. Most strategic management textbooks cover these concepts in the first few chapters. For example, “Strategic Management, 14th edition” by Hill, Schilling and Jones (2023) covers these topics in chapter 2. Given that space...

... development Sustainable development Strategic marketing Marketing management Growth strategy Market dynamics Strategic decision-making Industry trends Industry analysis Sustainability PESTEL analysis Porter’s five forces 3Cs model Competitive landscape This case study is about young...

... essential strategic management concepts like "SWOT analysis" and "PESTEL analysis." This case should be used to teach strategic management concepts only and not act as a judgment tool for any organization. Shashank Kathpal can be contacted at: shashankkathpal@gmail.com © Emerald Publishing Limited...

...Mayank Jaiswal; Robert Maxwell Theoretical basis The theoretical linkages are with dynamic nature of PESTEL analysis, Porter’s five forces, resource-based view of the firm and characteristics of an entrepreneur. Research methodology The names of the institutions and individuals involved have...