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Keywords: PESTLE
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes (2021) 17 (5): 723–745.
Published: 07 December 2021
..., the brand promise, brand perception (past, current and future), brand values, brand voice and brand positioning. The times have changed with changing macroenvironmental factors including political, economic, sociological, technological, legal and other environmental (PESTLE) changes that affect a business...
Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–23.
Published: 07 August 2020
... Limited 2020 Emerald Publishing Limited Licensed re-use rights only Strategic leadership PESTLE Strategic communication Agility Transport Stakeholder management On 15 May 2020, Alec Moemi, Director-General of the South African Government’s Department of Transport (DoT), contemplates...
