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Keywords: Peer-to-peer lending
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–9.
Published: 12 December 2017
...Neal Roese; Andrea Meyer In this case, students step into the shoes of a brand manager at UK-based online peer-to-peer lending company Zopa as she decides whether or not to recommend that the company undertake a brand redesign. Students are provided a brand design worksheet to help them understand...
