... due to the negative perception of Areca Nut which was considered as part of Gutka in the past. Hence, this case focused on how the Green Remedies (Areca Nut Tea) could establish a strategic and organizational marketing strategy to promote the Areca Tea drink to different segments to achieve its...

.... By illustrating the contrasting perceptions of the same event, the authors have shed light on the nature of perception and perceptual processes, including cognitive biases and errors in human judgement. The case provides insights into how these manifest in the organisational context and how managers could be made...