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Keywords: Performance
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Teaching Notes
Enhancing competitiveness through MNC-local firms co-opetitive relationships
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–6.
Published: 26 November 2014
...-opetition Innovation Performance Growth Figure 4 Table II Perceived pros and cons of coopetition strategy Advantages Disadvantages Market growth Maximization of R&D capabilities Mutual benefits and access to new markets Market share divided...
