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Keywords: Persuasive Communication
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Teaching Notes
The (Ir)resistible Job Offer
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–8.
Published: 05 March 2018
... understand Upadhyay's (persuadee) mindset and provide an understanding of audience assumptions. Attending to these assumptions becomes crucial since they enable the persuaders to identify the source of resistance and facilitate formulation of a successful persuasive communication strategy...
