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Keywords: Pharmaceutical Pricing
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Teaching Notes
Merck: Pricing Gardasil
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–10.
Published: 20 January 2017
... Pharmaceutical Marketing Pharmaceutical Pricing The Gardasil pricing dilemma represents one of the few cases that forces students to think deeply about pricing in the biomedical industry. It is particularly distinctive because students need to calculate the cost per QALY to develop a recommendation...
