... with a request to study and develop a deeper understanding on entrepreneurial process, pharmaceutical industry, innovation and strategy for startups: (05 min): instructor – about case. (15 min): synopsis (pick sample 2-3 from group). (5 min): instructor – distribution of groups and identifying...

... strategy India Pharmaceuticals industry Unicare Formulations was a reputable pharmaceutical company in India. It started small and with the growth of the industry, it could capture significant market share in its chosen segments of the market. It introduced brands in small and niche areas...

...Alka Chadha Subject area The case offers a study of change management in the pharmaceutical industry in India. Study level/applicability The case is designed for undergraduate and postgraduate students to examine strategic decisionmaking in the context of mergers and acquisitions (M...