... Assignment question 5 15 Assignment question 6 10 Reading case B 5 What happened and conclusion 5 Marketplace Platform Business Hyperlocal Disintermediation Customer Journey Expert local services Large UrbanClap is a marketplace for on-demand services...

... Institute of Management Ahmedabad are prepared as a basis for classroom discussion. They are not designed to present illustrations of either correct or incorrect handling of administrative problems. Marketplace Platform Business Hyperlocal Disintermediation Customer Journey Local Services...

...Khairul Akmaliah Adham; Shamshubaridah Ramlee Subject area Topics covered by the case include: strategic management processes; and strategies, especially of a platform business. Study level/applicability The case is suitable for use in final-year undergraduate business/management degree...