Keywords: Positioning strategy
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Teaching Notes
Teaching Notes 1–13.
Published: 10 August 2015
... of t:EAM. Corresponding author Jaydeep Mukherjee can be contacted at: jmukherjee@mdi.ac.in © Emerald Group Publishing Limited 2012 Emerald Group Publishing Limited Licensed re-use rights only Corporate positioning Positioning strategy Growth strategy IT solution business Business...

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