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Keywords: Premium pricing
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Teaching Notes
Armani Exchange: the dilemma of store expansion
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–34.
Published: 08 January 2024
... fashion Premium pricing It was in December 2022, when Mason Chatterjee, the Indian brand head of Armani Exchange (A|X), was confronted with the managerial dilemma whether launching the second store in the city of Ahmedabad would be a right decision. Another issue that was troubling him was how...
Teaching Notes
Pricing and content – Netflix’s dilemma in India
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–14.
Published: 21 November 2022
... Limited 2022 Emerald Publishing Limited Licensed re-use rights only Netflix OTT Content Price Subscription Streaming Pricing Premium pricing Strategy Marketing Marketing strategy This case discusses the dilemma faced by Netflix in India regarding pricing and content. Netflix...
Teaching Notes
Problems in Pricing*
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–3.
Published: 20 January 2017
...Phillip E. Pfeifer; Paul W. Farris Five carefully constructed problems illustrate the concepts of second-market discounting, price skimming, limit pricing, random discounting, premium pricing, and bundling. This case was prepared by Phillip E. Pfeifer, Richard S. Reynolds Professor...
