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Keywords: Price fairness
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Teaching Notes
Serum: differential pricing of the Covid-19 vaccine
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–33.
Published: 25 April 2023
... Pricing Pricing strategy Price discrimination Differential pricing Price fairness Marketing Microeconomics Marketing ethics Pricing policy This case outlines the decisions that Adar Poonawalla, the CEO of Serum Institute of India (Serum), had to make in late April 2021 concerning its...
