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Keywords: Pricing policy
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Teaching Notes
Amazon Prime’s growth story faces hurdles in India
Available to Purchase
Journal:
Teaching Notes
Teaching Notes (2025) 21 (1): 17–30.
Published: 02 January 2025
...@gmail.com © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Marketing Pricing Pricing policy Regulatory policy Marketing policy Consumer behavior Amazon Prime Video OTT Content Price Subscription Streaming Entertainment This case...
Teaching Notes
Serum: differential pricing of the Covid-19 vaccine
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–33.
Published: 25 April 2023
... Pricing Pricing strategy Price discrimination Differential pricing Price fairness Marketing Microeconomics Marketing ethics Pricing policy This case outlines the decisions that Adar Poonawalla, the CEO of Serum Institute of India (Serum), had to make in late April 2021 concerning its...
Teaching Notes
Moderna’s Spikevax: a prickly pricing decision
Available to Purchase
Journal:
Teaching Notes
Teaching Notes (2023) 19 (1): 98–116.
Published: 25 January 2023
... Krishna can be contacted at: malay.krishna@gmail.com © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Pricing Pricing policy Leadership Shareholder value Stakeholder management Healthcare This case highlights the decisions facing...
Teaching Notes
Regulatory dilemma: a changing dynamics of the Cochin international airport
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–19.
Published: 16 August 2021
... Limited 2021 Emerald Publishing Limited Licensed re-use rights only Regulations Competitive strategy Business climate/policy Pricing policy In 2016, Airport Economic Regulatory Authority released a new tariff regime for Cochin International Airport Limited (CIAL). CIAL underwent tuff...
Teaching Notes
Managing natural monopolies: interplay of the regulator and telecom companies in India
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Journal:
Teaching Notes
Teaching Notes 1–32.
Published: 23 June 2021
... materials Teaching Notes are available for educators only. Subject code CSS 10: Public sector management. Rima Mondal can be contacted at: mondalrima12@gmail.com © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Pricing policy Financial...
Teaching Notes
Aras Design and Multimedia Centre (ADMC): it’s pricing strategy for video internet market training
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–11.
Published: 18 October 2016
... Group Publishing Limited Licensed re-use rights only Promotion Pricing policy Accounting/accountancy Cost management/planning Rohaida Basiruddin, Siti Uzairiah Mohd. Tobi and Farzana Quoquab This case demonstrates the issues relating to the pricing strategy of “Video Internet...
