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Keywords: Primary Research
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–24.
Published: 23 March 2016
... collected in confirmatory research using primary research is analysed and interpreted. This case is useful for participants in the Business Research Methods, Market Research and Qualitative Research courses. Why do you think did the consultants collect both the rating (absolute terms) as well...
Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–5.
Published: 23 February 2016
... the confirmatory research, some questions remained unanswered. It went in for another round of validation through primary research, including simulated test marketing. This case is useful for participants in the Business Research Methods, Market Research and Qualitative Research courses. Preeti wants...
