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Keywords: Private label brand
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes (2018) 14 (1): 69–87.
Published: 02 January 2018
...Nicolas Kervyn; Michael Breazeale; Iskra Herak Synopsis Cara Pils is the private label beer brand of Colruyt, the biggest supermarket retailer in Belgium. As a true private label brand, Cara Pils has never been advertised. In 2015, Colruyt undertook an initiative to reposition its numerous private...
