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Keywords: Product innovation
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Teaching Notes
Maruti Suzuki’s strategic foray into the Indian light commercial vehicle market
Available to Purchase
Journal:
Teaching Notes
Teaching Notes (2025)
Published: 05 June 2025
... Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Maruthi Suzuki Strategy Product innovation Light commercial vehicle Brand repositioning Small commercial vehicle Competitive dynamics Relatedness strategies Automobile MSIL, renowned for its...
Teaching Notes
Evans Wadongo: bridging the electricity divide in Kenya
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–12.
Published: 16 April 2015
..., benefited more than 60 community groups and set up around 30 economic ventures. Expected learning outcomes Concept of social entrepreneurship, business model innovation, product innovation, bottom of the pyramid as a market, sustainable development, triple bottom line. Supplementary materials...
Teaching Notes
International market expansion of “Jintan Nude” in Thailand
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–10.
Published: 19 October 2012
...-use rights only International marketing Market expansion Oral health care Product innovation Importer/distributor Small business management Thailand Marketing strategy Thai Jintan Company Limited (Thai Jintan) is an importer, distributor, and marketer of premium confectionery...
