... engineering matrix Hospitality industry Financial analysis Marketing strategy Product mix Profit and loss The decision-based case explores the challenges faced by Siddhartha Das, the founder of FoodWise Pvt Ltd, a multi-cuisine restaurant based out of Kolkata, India. Das initially launched...

.... Shruti Gupta can be contacted at: shruti.gupta@imi.edu © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Health and safety Market segmentation Product management Product mix Marketing strategy Sirona Hygiene Private Limited was a young...

... segmentation Product management Product mix Marketing strategy The case describes the situation Siddharth Iyer, founder of Cronos Industries Pvt Ltd, faced when he had to decide whether to extend the existing product line and serve the general trade (GT) distribution channel or enter into the modern...

... Limited Licensed re-use rights only Globalisation International business Marketing Marketing strategy/methods Retailing Product mix The case is about the US-based multinational retailer “Costco Wholesale Corporation”, gradually focusing on global expansion. The case offers...

...Hayyah Al Ali; Syed Zamberi Ahmad Learning outcomes This case study focuses on basic business approaches in the decision-making by considering owners and stakeholders’ perspective in highlighting the related issues in customer service, marketing (marketing mix and product mix), strategy, business...