... Publications, Inc. Food service Multi cuisine restaurant Data-driven decision-making Entrepreneurship Menu engineering matrix Hospitality industry Financial analysis Marketing strategy Product mix Profit and loss The decision-based case explores the challenges faced by Siddhartha Das...

... Market segmentation Product management Product mix Marketing strategy Sirona Hygiene Private Limited was a young startup founded in 2015 by Deep Bajaj. The firm had three brands under its umbrella, namely, female hygiene (Peebuddy), menstrual hygiene (Sirona) and protection and wellness...

... on the organisation as a whole with the commitment of resources. They are not readily revocable or can be rescinded at substantial expenses. Distribution channels Market segmentation Product management Product mix Marketing strategy The case describes the situation Siddharth Iyer, founder...

... Limited Licensed re-use rights only Globalisation International business Marketing Marketing strategy/methods Retailing Product mix The case is about the US-based multinational retailer “Costco Wholesale Corporation”, gradually focusing on global expansion. The case offers...

...Hayyah Al Ali; Syed Zamberi Ahmad Learning outcomes This case study focuses on basic business approaches in the decision-making by considering owners and stakeholders’ perspective in highlighting the related issues in customer service, marketing (marketing mix and product mix), strategy, business...