... extension Scaling handcrafted businesses Entrepreneurship Brand management Production scale Small businesses Artisanal branding Customer satisfaction Ethnic wear Strategic growth Digital retail India Ansoff matrix This case researches into the entrepreneurial journey of Shubha Mutneja...

... Entrepreneurship Marketing Operations strategy Operations management Production scale Mr Manigandan Kumarappan’s goal was to provide the world with alternatives to plastic and other nonbiodegradable articles used in homes, offices, hotels, and other places which compelled him to leave his corporate...