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Keywords: Promotion and marketing
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Teaching Notes
HAIER: “Beat the Heat”
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–9.
Published: 01 October 2011
... Copyright © Michael, Al Nuaimi, Ketait and Al Qassimi (2012) 2012 Michael, Al Nuaimi, Ketait and Al Qassimi (2012) Licensed re-use rights only This case is provided courtesy of the AIB-MENA. Haier Country of origin Corporate social responsibility (CSR) Promotion and marketing Brand management...
