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Keywords: Promotion cost benefit analysis
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes (2021) 17 (6): 893–909.
Published: 07 December 2021
... Sales promotion Incremental sales Promotion cost benefit analysis FMCG product promotion Health and food ZealVita is a challenger brand to NutriMalt in the white beverage category. It has a product formula that compares favorably on taste and equally on nutrition. However, ZealVita...
